Consider topics your target audience is most interested in, and make a list. If you're interested in testing out a campaign for yourself, then, you'll want to start by identifying subreddits which can likely help foster genuine connections between your brand and your ideal audience. In terms of results, we saw cost-per-acquisition similar to what we've achieved on Facebook in North America, although we did notice a lower activation rate from Reddit - suggesting lower-quality conversions.' 'The goal of the campaign,' Chang explained, 'was to drive awareness and conversion for our products.

He told me HubSpot's initial strategy on Reddit involved highly targeted campaigns on specific subreddits, including r/entrepreneur and r/sales. To investigate the benefits of advertising on Reddit, I first spoke with Josh Chang, a Senior Marketing Manager at HubSpot. Identify subreddit topics which are well-aligned with your target audience. The Strategy Behind Reddit Advertising 1. Plus, we've provided a step-by-step tutorial on how you can advertise on Reddit if you determine it's a valuable option for your own company. Here, learn what our team figured out about advertising on Reddit, and whether it's worth the attempt for your own company. At HubSpot, we decided to implement a strategy to see for ourselves whether Reddit can serve as a promising channel for the future. Regardless of its challenges, its potential advantages proved too good an opportunity to pass up. Plus, since its primary purpose is to expose viewers to the top-trending content of the moment, Reddit users are notoriously anti-marketing. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes.

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